
We secured the wayfinding commission for this seafront and Promenade location at Bexhill on Sea, following a competitive pitch to the client – Rother District Council. The site includes the high profile and stunning De La Warr Pavilion site, creating a highly sensitive and heritage based scope for the project.
The project included site analysis, decluttering, design development and options appraisals through to final design. The concept for orientation was to ensure that key views both inland and out to sea would be uninterrupted by bulky signage. Because of the seafront location, we had to consider materials carefully, for durability and longevity and therefore utilised a hard wearing component system, insuring the signage for 15 years.
Our proposals included; Entrance markers at key access points, Monoliths running along the seafront, designed as double sided with a slatted directional system and lift out vitreous enamel mapping system and a series of bespoke isotypes created to assist with navigation used across all outputs.
The project is currently out to tender for manufacture and installation and should be on site at the end of this year.
Location:
Bexhill-On-Sea
Client:
Rother Distrct Council
deliverables:
Wayfinding strategy, Signage design, Graphic Design
Completion Date
2010