HTA win AJ100 Best Use of Technology for Digitising Custom Build Picture 1 HTA win AJ100 Best Use of Technology for Digitising Custom Build Picture 2 HTA win AJ100 Best Use of Technology for Digitising Custom Build Picture 3 HTA win AJ100 Best Use of Technology for Digitising Custom Build Picture 4

Heartlands with Carillion Igloo

An enjoyable evening was had by all in celebrating Architectures finest of which HTA were delighted to make it into the top third of AJ100 practices by ranking at no.33 last night.

Having been shortlisted for 4 categories in the AJ100 awards - Footprint Sustainable Practice of the Year, Business Breakthrough of the Year, Executive Architect of the Year and Best Use of Technology and we were delighted to come away winners of the Best use of technology award for having ‘demonstrating the application of an exceptionally clear idea’ of our work on Digitising Custom Build. 

We are part of an innovative project, part-funded by Innovate UK, researching methods to facilitate delivery of Custom Build Projects. We are working to overhaul existing time-consuming and costly processes, and we are developing new processes to enable clients to implement Custom Build projects easily.

Working in partnership with Slider Studio we have created software prototypes and CAD tools to enable stakeholders in Custom Build projects to investigate design options for the delivery of products, whilst prospective purchasers are enabled to investigate options for customizing the design of their homes. The tools will help to explain customisation and be easily used by non-professionals.

We have developed the tools through investigations on a live project, our masterplan of a test-bed Custom Build project in The Heartlands Project, Cornwall, incorporating Custom Build housetypes designed with Potton for construction on this and other similar sites with Carillion igloo. There are two key areas of exploration:

1. For the masterplan we have tested the use of CAD software such as Revit and SketchUp to illustrate scenarios for planners and landowners considering a Custom Build development. Using the tools, a Custom Build masterplan can quickly be populated with housetypes and multiple scenarios can be quickly tested.

2. For the housetypes, our tools will enable purchasers to select a housetype of their choice from a digital catalogue and to select the options themselves and see views of the result. This tool illustrates how cutting edge technology can be used to complement an effective sales campaign. The prototype shows how such an interface can show metrics that are relevant to puchasers such as the increased/decreased cost of their choices, the lifestyle benefits and the change in potential running costs of the dwelling.

The project is expected to be completed later in 2016. 


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