HTA Win Planning Consent For Brentford Build To Rent Homes Picture 1 HTA Win Planning Consent For Brentford Build To Rent Homes Picture 2 HTA Win Planning Consent For Brentford Build To Rent Homes Picture 3

Essential Living Scheme Plans For 221 New Homes

Designed specifically for rent by HTA, the scheme in Brentford, west London, represents a multi-million pound investment into the area. The Essential Living scheme plans for 221 new homes alongside a new central piazza.

Under the plans approved last night by Hounslow council, the existing Morrisons supermarket on Brentford High Street will be redeveloped into rental housing at a range of price points, with a quarter of the properties offered as affordable housing.

The proposal aims to enliven and repair the eastern end of Brentford High Street by providing a range of new commercial and café uses, anchored by a new food store using materials that reflect the Brentford heritage.

Central to this, is the new public piazza which links the development to surrounding streets and reinstates a historic route, visually framing and celebrating St Paul’s Church and its steeple.

The 221 apartments will be spread across two blocks ranging from ten to seven storeys in height. The main building will have a landscaped podium garden with children’s play space, with a communal lounge and study space inside to facilitate a sociable community, encouraging strong bonds to develop amongst neighbours. The smaller building will have an external rooftop terrace and lounge area.

The homes will be all be fully sized dwellings, including a mix of studios, one, two and three-bedroom apartments catering to both families and young professionals.

A range of shared spaces, such as a residents’ lounge and rooftop terraces, will support a genuine community within the development, with all of the homes managed by Essential Living for the long term. A new supermarket will also be provided on the ground floor, in addition to cafes, restaurants and other shops.

A quarter of the homes will be offered at discount market rent (DMR), a new form of affordable housing recently endorsed by the Mayor of London. It removes so-called “poor doors” by blending affordable housing in with market priced apartments.

As a long-term investor and operator, Essential Living will hold onto the homes and rent them out. The company is creating 5,000 rented homes across London and the South East.


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