Planning Consent For Greenford Green, Ealing Picture 1

The UK’s largest purpose-designed ‘Build to Rent’ scheme, to date, Greenford Green has received planning consent.

Last night, Ealing’s Planning Committee voted in favour of Greystar’s scheme 10-1. This project designed by HTA Design LLP will revitalise 8.64 hectares of derelict, former industrial land adjacent to the historic Grand Union Canal in South Ealing into a unique, attractive mixed-use neighbourhood.

A total of 1,965 new homes are planned, of which approximately a substantial 75% will be Build-to-Rent. The scheme will introduce new local shops and workspaces, a supermarket, restaurants, cafes, public gym, boutique cinema, and a 2-form primary school.

The masterplan that HTA have designed for the scheme creates a network of streets and curated open spaces including a landmark central square. Both sides of the canal are enlivened, linked by the introduction of a new pedestrian and cycle bridge.

The Build to Rent blocks have been designed specifically to meet the needs of the private rental market, with generous entrance lobbies, on-site management and large, light-filled apartments ranging from studios to 3 bed homes. Resident amenities will include a courtyard, gardens, gyms, roof terraces and club rooms. 

The scheme will help bolster local businesses and is expected to generate around 1,200 new jobs, as well as provide Discounted Market Rent apartments for those in need of affordable housing.

London local authorities and the GLA have been extremely keen to understand the difference Greystar can make through this exemplar scheme to Britain’s long-term rental model.

HTA have collaborated with four other Practices (Hawkins Brown, SLCE, Flanagan Lawrence and MAE) to develop a rich architectural language for the scheme and have relished the opportunity to work alongside Greystar as they look to blend their US experience with a sensitivity to the unique requirements of the London market.