Anu Dhesi

In House Brand Designer

BA Hons Graphic Design

Anu's role as brand designer is solely dedicated to the design, development and implementation of effective corporate brand materials across a wide range of different media. Her key focus is to develop and guide HTA's brand - helping to take the corporate brand to the next level accross all areas of HTA's business.

The role is based within the Communications Design team at HTA, but involves working across all the internal teams, coordinating all brand inputs.

Anu began her proffessional studies at the London Institute, Camberwell and went on to Coventry University to study Graphic Design. After leaving university, Anu began her career in graphic design at Catalyst Housing where she started as an in-house Graphic Designer in 2003. She quickly progressed her career, promoting the organisation's corporate brand and developing the visual identity, embedding the brand within the organisation. 

By 2010 Anu was managing and promoting the corporate brand and organisation's visual identity, providing strategic, financial and operational operational leadership. She was also delivering consistent brand experiences by way of promotional and creative strategies to help identify potential opportunities for growth to raise Catalyst's external presence within the sector. 

Significant projects Anu has worked on whilst at HTA include:

  • HTA Client Party - delivery of event materials
  • HTA's promotional presentation materials - revised templates and re-brand of existing presentations 
  • Re-brand and re-formatting of HTA's brand materials including: Project Sheets, Fee Proposal documents, marketing brochures etc for brand consistency and marketing purposes.

Current Projects Anu is working on include:

  • Brand Delivery: updating brand guidelines including the delivery of key templates and corporate materials in line with the HTA brand.
  • Internal Communication: delivery of event materials and business uodates for all staff and key stakeholders.
  • Events & Awards: delivery of awards and event materials such as MIPIM, Housing Design Awards, Eco-Build and HPL events.
  • Marketing/Promotion: promoting HTA's brand identity across sector, working closely with the marketing team to ensure strategic and operational needs are met.