Lucy Smith

Partner, Communication Design

BA (Hons) MSc

Lucy joined HTA in April 2004, setting up HTA Graphic Design to develop in house expertise in branding, bid, graphic and digital design. As Partner responsible for Communication Design, she is responsible for all visual brand output of the practice, as well as managing the project portfolio and client relationships for the graphics team. The purpose of the team is to communicate ideas relating to the built environment through high quality, creative and engaging channels.

She manages visualisation, illustration and web development at HTA which all sit within the Communications team.

Lucy has developed the way in which community engagement is undertaken at HTA, with innovative design-led engagement programmes delivered for numerous projects including the former Queen Elizabeth Children’s Hospital redevelopment, Aylesbury Estate Regeneration, Canning Town Public Art and at Assemble & Join, where Lucy led the team in bringing art and consultation together through designing and making for the public realm.

Lucy graduated from Goldsmiths’ College, University of London in 2000 with a degree in Design Studies. She went on to work as a designer for a leading licensing company working with some of the UK’s largest fashion brands, including French Connection, Nicole Farhi and Speedo before setting up her own design studio, where clients included Prada, Kangol and local charities.

Assemble & Join – Responding to a S106 and Engagement brief, Lucy and the team delivered a programme of engagement working with communities in site specific environments to design, make and build items for community use. The project was initiated at Lower Marsh in Waterloo where a disused retail unit was converted into a workshop and maker studio. HTA invested in a CNC wood router and it was used to create the designs that the community came up with, which included bird boxes, planters, play equipment, street furniture, signage, market stalls, bee hotels and an advent calendar for the whole street.

The project has been used across the country from a new NHS hospital in Bristol, to custom build homes in Devon, and the latest installation was as part of the Aylesbury Estate 2016 summer programme of activity based on the estate in a shipping container.

Osprey Quay – Lucy led the creative for the delivery of the sales and marketing work at this former Olympic Sailing Village. A bespoke brand was created with unique assets for each phase of development. A site specific approach to marketing the homes was taken, with a bespoke website, brochure and advertising to support sales activities.     

The Exchange, Grange Walk – This branding and sales and marketing project for Notting Hill Housing Group for 291 new homes in Bermondsey. The creative included full brand design and implementation, graphic design, website creation including client managed CMS, a video shot on location, complete takeover of all advertising at Bermondsey tube station, merchandise and marketing suite graphics. The project won a National Housing Award for Most Innovative Marketing Campaign in 2014.

South Acton – Lucy led the bid design work for Acton Gardens and has subsequently worked on the public consultation programme, engagement website and communications materials.  

Stevenage Town Centre Gardens – Lucy designed the project winning bid design for this public realm project under refurbishment. Working with HTA’s Landscape team, Lucy led the team that delivered a new wayfinding and signage system for the park following a period of engagement with the local community. The wayfinding included interpretation panels, directional signage, historical information and the design of a bespoke concrete façade for the newly constructed toilet block.

Bexhill – Lucy’s team designed and delivered an extensive programme of wayfinding for Bexhill seafront, following a successful competition win. A period of community engagement helped to derive conclusions for the projects design, which was part of a wider landscape programme for the mile long seafront adjacent to the De La Warr Pavilion.

Aylesbury Estate Regeneration - Lucy is currently leading the communications programme for the Aylesbury Estate regeneration, developing the way that an evolving brand can be delivered across a 20 year programme of development. Through branding, graphic design, digital communications, public engagement, physical design and using different media channels, the team are working through different phases of consultation, planning and design proposals simultaneously.

Canning Town Art – The team recently completed a piece of public artwork, working with the local community at Canning Town that has been installed in a local public park. The piece is made from brass and poured concrete and depicts local school children’s drawings of historical references from nearby. The programme of artworks was derived from a number of community workshop and engagement events including an older persons event at a lunch club, a public exhibition held outdoors in the summer, school art class drawing session and door knocking of the overlooking buildings.

330 Clapham Road – The team recently completed this new build sales and marketing project for Notting Hill Home Ownership. The project includes a full suite of marketing collateral, including brochures, illuminated hoarding, marketing suite graphics, advertising and the direction of a demographic specific photoshoot to be used across all materials. 

Walthamstow Stadium signage – Lucy worked with HTA’s technical team to prepare design concept through to delivery, for the signage at the former Walthamstow Dog Stadium site. The signage is all of the internal, external and building identification, as well as a new nursery wall artwork depicting running greyhounds. 


Lucy is a member of the London Society Executive Committee and is also the Art Director and Designer for the bi-annual Journal for members. 

She is a member of HTA’s Diversity & Inclusion team, specifically Women @ HTA and the LGBTQ+ group incl.usive which aims to promote diversity across the practice and the built environment.