Simon Bayliss

Managing Partner

MA | Dip Arch | Dip UD | RIBA

Simon joined HTA in 1998, became a Director in 2007 and was a founding Partner of HTA Design LLP in 2013. He is a qualified architect with an MA in Architecture (University of Cambridge 1994), Diploma in Architecture and Diploma in Urban Design (Oxford Brookes 1998), registering with the Architect’s Registration Board (ARB) in 1999. He is a member of the RIBA and is an active member of its Housing Group, is an Academician of the AoU and a regular contributor to both trade and national press on housing matters.

Simon became Managing Partner of HTA in 2016, continuing the growth of the practice’s reputation both as designers of great places, and as a great place to work, having been awarded Employer of the Year at the 2018 AJ100 Awards.

Simon continues to be very involved in project work, and leads one HTA’s largest studios with a focus on delivering better housing for all:

Estate Regeneration

Simon has worked to improve some of the UK’s most difficult estates, advising Councils and delivering successful regeneration from Aberdeen to Plymouth. He is able to work at a strategic level whilst also focusing on the very individual needs of local residents and stakeholders. Since 2012 he has led the large multidisciplinary design team to a 3500 home masterplan for the regeneration of the Aylesbury Estate in South London, for Southwark Council and Notting Hill Genesis, as well as the regeneration of Winstanley and York Road estate for Battersea for a Wandsworth Council & Taylor Wimpey Joint Venture. 

Modular Construction

Simon has continued the practice’s reputation for innovation in design and construction through delivery of some of the UK’s most important modular housing projects of recent years. A collection of four projects in Wembley have delivered a mix of affordable and private rented homes, student housing, a hotel and associated commercial and leisure amenities, including the 28 storey Apex House delivered in just 12 months. 

The completion of Savoy House in Acton fused modern methods of construction with traditional brick and stone cladding to reflect the constraints of a Conservation Area, whereas 101 George Street in Croydon responds to local modernism traditions with a striking terracotta cladding and, at 45 storeys, will be the tallest modular building in the world. Simon is something of an evangelist for the benefits of modular construction in delivering better quality outcomes, faster and more cost effectively.

Suburban Housing

Simon believes that to drive fundamental change in the quality of housing in the UK we must bring better design to raise the standard of all housing delivery. Over the past decade his team has completed more than 10 notable schemes in suburban locations from Allerton Bywater in Leeds to Cane Hill in Croydon, and Officers’ Field in Portland (used as the Sailing Village for the 2012 Olympics), through to Hanham Hall in Bristol – delivering 200 zero carbon homes that have redefined our approach to housing that builds communities and responds to our changing needs as a population.

Simon’s projects have variously been rewarded at the Housing Design Awards, RIBA Awards, Offsite Awards whilst he has been closely engaged in the practice’s success at the AJ100 awards, Planning Awards and Landscape Institute Awards.  

Simon completed his studies in Architecture and Urban Design at Cambridge and Oxford Brookes Universities, Virginia Tech in Washington DC and at the Bartlett, UCL.


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