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South Acton Masterplan

HTA have been involved in the South Acton regeneration project since the Council decided to retender the delivery of remaining phases in 2009.  Since then, we have worked closely with our clients, Officers at Ealing Borough Council, and local residents to deliver high quality new homes and a new masterplan for this strategically important scheme for Ealing.  HTA provided masterplanning, architecture and landscape design services on both the Outline Application (2,350 units) and Phase 1 (167 units).

The team have recently completed proposals which include a new masterplan and the delivery of the first phases of the scheme, comprising 167 new homes in a striking development to announce the transformation of the estate. Flats and houses for sale and rent are located around a high quality landscaped courtyard and overlook an adjacent local park to the East.

The recently approved masterplan for the 15-year regeneration programme includes 2,350 new homes set on ‘traditional tree-lined streets’. Half of the homes will be affordable, and over a quarter will be family housing. There will also be parks, communal gardens and allotments.  The overall vision is to reconnect the estate to the wider neighbourhood and to create a pedestrian-friendly environment with a sense of place, and safety and security for its residents. There will be distinct character areas to enable the former estate to become a collection of local neighbourhoods.

The scheme sets the quality standard for all future development and acts as a catalyst for the wider regeneration of the area.  The project demonstrates a model approach for delivering long term regeneration in difficult and challenging market conditions and delivers exemplary community and stakeholder engagement.


Extensive and frequent consultations with residents and other stakeholders such as councillors and the GLA have informed the design process ensuring the needs of residents who will be re-housed have been addressed. For example landscape details, amenity space, materials and landscaping have all been tailored to future residents’ needs.

Outcomes Achieved / Experience gained: A key objective of the strategic masterplan was to help deliver transformative change to the locality in order to attract a diverse range of new residents as well as cater for the needs of existing residents.

We believe our proposals will deliver a high quality, cost-effective and tenure-blind choice of new build accommodation and a completely transformed residential environment. The project was shortlisted in 2012 for a Housing Design Award.

We established a very collaborative approach with the project team on South Acton which produced great results.  We set out to undertake an exhaustive, long-term, detailed consultation process in which residents could feel that their opinions were understood and incorporated into the design of the scheme and we believe we have achieved this.

The project has been designed to meet Code for Sustainabile Homes and incorporating a gas-powered CHP Energy Centre plus roof-mounted PV panels.


South Acton Masterplan News

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