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Willesden Green

We were commissioned to work alongside Hawkins\Brown to deliver branding and graphic design services for a bid for the regeneration of the Willesden Green library and cinema site.

Working with Countryside Properties, we developed a hard backed, case bound book with ribbons sewn into the spine to aid navigation from chapter to chapter. The design is quite type heavy with feature quotes relating to the context of the site throughout. The colour palette is influenced by the selection of ribbon colours.

The case bound book was wrapped in cloth and featured a gold foil of the branding to the front cover. The team also produced a scale model of the proposals, which sat within a large wooden case that also housed the bid submission itself.

Location: Willesden, London

Client: Countryside Properties PLC

Collaborator: Hawkins Brown

Start Date: 2012

Completion Date: 2012

Services Provided

Bids and submissions, Branding