Morris + Co promenade shelters, part of Bexhill on sea project, features in The Guardian

The aluminium monocoque clad promenade shelters, designed by Morris + Company as part of our Bexhill on sea project, have been featured in the Guardian's 'Beautiful building in architecture photography prize' article published on the 28th January. 

The transformation of the seafront and public realm surrounding the iconic Grade 1 listed De La Warr Pavilion has acted as a catalyst for the economic regeneration of this Edwardian seaside resort. HTA’s design increased activity, accessibility, usability and biodiversity on the seafront, making it an attractive place for residents and visitors to spend time.

The promenade is now a biodiverse linear parkland that is beautiful, informative, highly adaptable and low maintenance; it received the Landscape Institute’s 2012 highly commended award for design under 1 hectare. The judges said: ‘This is a simple yet beautifully designed waterfront space. The process of plant selection and use should be held up as best practice.’ Anecdotal evidence suggests that use of the promenade has increased ten-fold. 

In place of the original, ill defined and underused space, HTA’s design for the seafront gave each area a defined meaning and use, making it welcoming and dynamic. These new uses have helped to increase visitor numbers, extend the tourist season by creating an active ‘year round’ seafront, provide opportunities for publicity, and improve the economic sustainability and regeneration of the town.

Photography: Regan/Adam Regan 

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