Project
Ten Degrees, 100a George Street
Location
Croydon
Client
Tide
Accommodation
546 new homes
Planning authority
London Borough of Croydon
Started
2017
Completed
2020
Discipline
Architecture, Planning, Landscape architecture, Sustainability, Interiors and Communication design
Awards:
Winner, Offsite Awards: Best Use of Volumetric – George Street (2020)
Winner, Planning Awards: Planning Permission of the Year – 101 George Street, Croydon (2019

Ten Degrees Croydon sets new standards of design quality and construction efficiency for high-rise living in our urban centres. The build-to-rent scheme reaching a height of 135m, the project delivers 546 homes within a pair of 38 and 44-storey towers, making it the world’s tallest residential modular building and delivered in just 24 months using offsite technology. 

The highest levels of design ambition drove the project throughout, to make the most of this prominent site by East Croydon Station which had been vacant for decades. The design draws heavily on the rich heritage of the local mid-century buildings including Richard Seifert’s iconic No1 Croydon, which influenced the design throughout.

All homes benefit from access to shared amenities including a podium garden, roof top gardens at the top of each tower, panoramic viewing walkway, gyms, residents lounge and private dining / event rooms. The development provides a new civic space for Croydon at ground level- a ‘woodland winter garden’ that offers a new green space to George Street and creates a gateway to the emerging cultural quarter.

The ground floor also incorporates a new art gallery space, a café and some flexible spaces which includes a wide range of possible uses including business incubator spaces and artist’s studio spaces.

Realising a building of this scale and quality at speed required innovation in every aspect of design and construction, from the extensive use of virtual reality and 3D printing for rapid prototyping at planning through to the angled modular façade and large-format glazed terracotta diamonds, which respond to orientation and aspect to create the distinctive architecture.


The building is made from nearly 1500 modules that are manufactured and installed by Vision Modular Systems from their purpose-built manufacturing facility in Bedford, where the majority of the fit out is installed including electrics and plumbing before the module is transported to the site.

The continuity of this team working together drove a culture of innovation and continuous improvement enabling the entire project to be delivered from first concept sketch to handover in just 39 months. The modular construction also resulted in a 40 per cent reduction in embodied carbon compared to traditional construction methods, with a significant reduction in waste, and improved quality control to ensure higher performance through operation.

HTA has long championed the capacity of modular construction to deliver better housing in measurably more sustainable buildings. This project is a clear demonstration that building tall can be beautiful, while challenging any perception that modern methods of construction need be a limit on design quality. Ten Degrees defines a new benchmark in the potential of modular construction to deliver more, better-designed homes, in buildings of the highest architectural quality with world-leading engineering.

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