Project
Acton Gardens bid graphics
Location
Ealing
Client
Countryside & L&Q
Accommodation
Approx 2,500 new homes
Planning authority
London Borough of Ealing
Started
2009
Completed
2010

We were commissioned to design this two stage bid for L&Q and Countryside in 2009. Each home within the masterplan had access to a green space - either a shared garden, private garden, overlooked an open space, had a balcony or winter garden, or easy access to public green space. 

Our over-riding concept was derived from this integration of outdoor spaces into the high quality homes within the masterplan. We utilised some Darwin-esque illustrations through both stages of the submission, particularly in page divider spreads.

The bid design communicated the full masterplan design, as well as each phase th be delivered. HTA designed the full masterplan, and Phases 1 & 5, with subsequent phases designed by Alison Brooks, Stitch, Maccreanor Lavington, PCKO, Levitt Bernstein, Allies & Morrison.

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