This project marks the eastern edge of the Elephant Park masterplan therefore, plays a key role in mediating between the existing and emerging context as well as linking New Kent Road and its family of towers with the future public park, focus of the whole masterplan. The scheme needed a strong active ground floor to achieve this linkage, with generous retail and commercial frontage.
Above, the residential part is splinted into 3 buildings ranging from 9 to 18 stories and arranged around a landscaped podium. The 222 homes are divided between 3 tenures, BtR, Affordable Rented and Shared Ownership.
The façade treatment ensures that the buildings share similar language and read as different elements of the same place using natural clay in a scalloped profile as the main material. This choice is motivated by the masonry quality and variety of textures and colours of the existing context.
The project has been designed up to planning to be delivered by volumetric offsite manufacture. Planning as granted in September 2018 and the scheme is now being reviewed to be delivered in traditional construction with an optimisation of prefabricated, unitised or panelised elements.