HTA's Communications team were asked to look at rebranding The London Society - a membership organisation celebrating the development of London, whilst also respecting the heritage of the city.
Founded in 1912, the society is for all of those who love London, and all it represents. A refreshed motto - 'Valuing the past, looking to the future', represents the values of the society and it's members and a refreshed aesthetic and website was needed to fully reflect the changes in the organisation.
Our brief was to create a brand refresh which appeals to the existing audience whilst also engaging a younger demographic, and to help encourage new memberships to the society.
The society was established in 1912 by a group of eminent Londoners concerned about the lack of planning in the Capital. Bringing people together to debate key issues about the future of the Capital - housing, roads, railways, the Channel Tunnel, bridges and airports.
“Antiqua tegenda, pulchra petunia, Futura rolenda” translates to “Protect the best of the past; strive for quality today; plan properly for the future”.
Today the Society arranges events and visits to a variety of places, buildings and institutions; organises training and lectures, and is at the forefront of city-centric debate.