HTA's Wayfinding & Place Identity team creates identities and wayfinding that grow from the character of each place and the people who live there.
1. Rooted in place: research into heritage, character and local stories.
2. Shaped with communities: naming and identity developed through workshops with residents, working with HTA Communications & Engagement.
3. Collaborative and iterative: a workshop-led process that evolves through feedback.
4. Designed with the architecture and landscape: wayfinding and identity are planned with the spatial design, not added afterwards.
5. Accessible for everyone: clear, inclusive wayfinding for people of all ages and abilities
