BA (Hons) Photography, MA Arts Policy and Management
Gabriela is HTA Design’s Marketing Manager, with over 10 years’ experience delivering marketing and communications within the built environment. Working closely with HTA’s Partners, Head of Marketing and project teams, she leads the practice’s brand and integrated marketing activity across digital, print, social media and video. Her work supports HTA’s growth, strengthens its reputation and showcases its design led approach to creating better places to live.
Gabriela leads the development and delivery of HTA’s marketing and brand activity, providing direction across the marketing team and wider practice. She sets priorities, establishes creative and editorial standards, and drives campaigns that support HTA’s business objectives, reputation and continued growth. She also oversees the development and ongoing management of the website, ensuring it remains a high quality, engaging and accurate reflection of HTA’s evolving brand, projects, people and ambitions.
Her responsibilities include leading award submissions, developing press packs, producing marketing campaigns and coordinating content across social media, video and other digital platforms. She works across the practice to identify compelling stories, translate complex projects into clear and engaging communications, and support high impact presentations for clients, stakeholders and the wider public. Her approach combines audience insight, storytelling and data led analysis to ensure marketing activity is creative, relevant and measurable.
Gabriela also contributes to the continued development of HTA’s brand, identifying new opportunities, improving communications processes and helping to take the practice’s marketing to the next level. She is an active contributor to HTA’s studio culture, supporting internal communications, exhibitions, events and initiatives that reflect the practice’s collaborative, creative and people centred values. Through her leadership and considered approach, Gabriela helps position HTA as an influential voice in the housing and built environment sectors, supporting its mission to create great, sustainable and inclusive places to live.
