Gabriela Gesheva
Marketing Manager
BA (Hons) Photography, MA Arts Policy and Management

Gabriela is HTA Design’s Marketing Manager, responsible for delivering integrated marketing activity across digital, print, and social platforms. She works closely with the Head of Marketing, Partners and project teams to shape communications, develop campaigns, and support high-impact presentations for clients, stakeholders and the wider public.
Gabriela played a key role in delivering HTA’s website redesign, enhancing user experience and aligning the visual identity with the practice’s brand direction. She leads on award submissions, press packs and marketing campaigns, helping to raise HTA’s profile and connect its work with wider audiences. Her approach combines audience insight, storytelling and data-driven analysis to ensure campaigns are impactful and measurable.
Gabriela is an active contributor to HTA’s studio culture, supporting internal communications, exhibitions and events that reflect the values and creative spirit of the practice. Gabriela brings a thoughtful, consistent approach to communication, supporting HTA’s mission to create great places through collaborative and people-centred design.